Solar module manufacturers: how to differ in a crowded market

What are some of the ways solar modules differ and how can they provide a competitive advantage? Read on to find out more.

Laura Rodríguez

4 Aug, 21

There has been much debate in the solar industry over the years as to whether photovoltaic (PV) solar modules differ enough to be considered a commodity. While high-quality solar panels have reached mass production scale, there are some ways that panels produced by different manufacturers can stand out in a crowded market.

Let’s consider some of the ways that manufacturers can differentiate their products to their advantage.


Silicon metal has long dominated solar power technology thanks to its relative abundance, efficiency, and low market pricing. But as silicon-based technologies are coming up against their maximum theoretical efficiency limit of around 29%, developers are turning to alternative materials to innovate.

As more countries around the world make the switch to renewables, higher solar panel efficiencies and lower costs make solar technology accessible to more places.


Thin-film solar cells are lightweight and can be used in integrated building materials such as solar roof tiles. The thinness of the layers in the panels enables them to produce more energy in shaded areas and during times when there is low light.  

Thin-film technologies use either a copper-indium-gallium-diselenide (CIGS) compound in the cell, or cadmium-telluride (CdTe), which is used by US-based manufacturers. CdTe offers high absorption that is optimal for converting sunlight into energy and cells can be produced at a low cost. CIGS also offers a tandem design and a protective buffer layer as well as high absorption.


Researchers are also developing cells based on perovskites, which are a group of materials with the same crystal structure as calcium titanium oxide. Developers are combining perovskites with silicon cells to create a high-efficiency, low-cost alternative to conventional silicon modules.

Technological advances

The development of solar technologies is also enabling manufacturers to produce different types of PV panels with advantages over the most common designs.

Bifacial panels

Solar PV panels have typically been monofacial, with cells that convert the light that shines on the front of the panel into energy. But bifacial panels are becoming more popular, as they also produce energy from light reflected on the back side. That means systems can generate more electricity, or they can produce the same amount of energy with fewer panels, making them more efficient and cost-effective.

HJT modules

Heterojunction (HJT) cells, a hybrid of silicon and thin-film technologies offering increased efficiency and reliability, are not new. The technology was first developed by Japanese firm Sanyo during the 1990s. But expiring patents have allowed more companies to develop their own cells based on the technology. The HJT process is shorter than traditional production and uses less energy, reducing costs as well as the manufacturer’s carbon footprint.


Tunnel‐oxide passivated contact (TOPCon) is the next generation of technology from silicon-based Passivated Emitter and Rear Cell/Contact (PERC) modules. Manufacturers can upgrade their production lines from PERC to TOPCon, requiring lower investment than switching to a different technology. TOPCon adds an ultra-thin layer of silicon oxide and a layer of polysilicon to increase cell efficiency.

Chinese solar equipment maker LONGi announced in June that it had achieved a record of 25.19% for positively charged (p-type) TOPCon cell conversion efficiency. That came only a month after it broke the previous record of 25.09%.

Gapless design

Austrian module manufacturer Energetica is producing solar modules with gapless technology, which overlaps half cells to remove the empty spaces between them and optimize the amount of energy produced from the module area. Its design has an efficiency of up to 21.4%.

Logistical capabilities

Solar panel manufacturers in certain parts of the world can differentiate themselves based on logistics. Chinese manufacturers are located close to suppliers of raw materials including silicon, gallium and indium, reducing their production costs. They are also close to some of the world’s largest solar power projects in China and Southeast Asia.

In the US, some module manufacturers have benefited from the US government’s introduction of tariffs on imports of Chinese solar modules, offering a lower-cost domestic alternative.

A push towards supply chain diversification in the wake of disruptions caused by the COVID-19 pandemic and record-high shipping costs, also favors suppliers who are located closer to their customers’ project sites.  


Manufacturers can also compete on the price of their panels. Chinese companies have dominated the market by scaling up production volumes and reducing panel prices.

Conversely, manufacturers can charge higher prices for panels with higher efficiencies. Over the long term, these panels can still result in a higher return on investment, with the payback of the installation cost over a shorter period.


The transition to decarbonization is raising questions about the carbon footprint of full product life cycles, and leading companies to address what happens to waste solar panels.

German company Rinovasol, which specializes in refurbishing or recycling used solar panels, will open a plant in Spain this year to repair defective modules, certify and sell them with a five-year guarantee. If they cannot be repaired, they will be recycled. Rinovasol has developed a process to coat the modules with a polymer that Rinovasol has developed based on a material used in aviation and the military.

The German unit of French waste services firm Veolia is leading a €4.8 million research project to develop a highly efficient process for recycling solar modules that will recover all the components for reuse, including high-purity silicon and silver. The ReProSolar initiative will process around 5,000 tons of solar modules annually in a demonstration plant by 2023.

How solar module manufacturers may stay competitive in a crowded market

As experts in pv modules, we’ve witnessed firsthand how manufacturers across the globe are differentiating themselves in the solar industry.

"The differentiating factor between photovoltaic modules lies in their price, logistics and availability. Beyond that, they can increasingly be considered a commodity. Even though there is a price difference between monofacials, bifacials and thin film."

Natalie Opie

PV Engineer & Product Specialist


As the discussion of modules as a commodity rises, it’s time to take a closer look at your product and processes. And, that’s where we can help...

Optimize your solar installation with Rated Power

If you are developing a solar project, one way to differentiate your company is by using Rated Power’s pvDesign software to optimize the planning and operations. Contact us today to find out how.


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Laura Rodríguez

Business developer

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